The Anatomy Of Content Marketing

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Content marketing was all the rage in 2016. Companies all over the world invested heavily in blogging and creating linkable assets for their business.

I truly believe that content marketing is one of the best ways to market products and services because it provides overwhelming value.

The amount of things we can get for free nowadays is pretty amazing. We have the luxury of being offered insane amounts of free content. Some of the ebooks and white papers we have access to could be full on books in their own right.

This infographic from ContentPlus is an interesting one that explores the anatomy of content marketing, providing some unique insights into this awesome marketing strategy.

Some interesting insights explored:

Increased Visibility

  • Blogs on infographic sites increased the amount of visitors by 55% overall.
  • Companies that have blogs get up to 97% more inbound links compared to others. An insane number!
  • A significant chunk of marketers say that blogs are the most valuable content type when it comes to marketing.

Reaching a Wider Audience

Blogs make Google crawl your sites more deeply. They give websites up to 434% more indexed pages and 97% more indexed links. Blogging is an awesome way to get more eyeballs on your website.

Word Of Mouth Marketing

Interestingly, the main factor in up to 50% of buying decisions is word of mouth. This is a powerful form of social proof that has proven effective time and time again.

Social Media

It was found that compelling content made social media campaigns more successful. 75% of marketers agree that compelling content is a contributing factor in closing sales in their business.

Summary

Content marketing should be seen as the backbone of all marketing strategies for companies and individuals all over the world. It is a fantastic way for you to connect with your audience, provide value and build a list of subscribers.