Shaver Media

How To Create An Affiliate Site That Runs Itself

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Affiliate marketing is a topic we love talking about here at JRS. Out of all the various online business ideas, it consistently tops the list in terms of barrier to entry, versatility and flexibility.

Creating an affiliate marketing website that completely runs itself is a highly attractive prospect. The bottom line is that we have the ability to create wildly profitable affiliate marketing websites.

This isn’t some sort of get rich quick solution though. You do need to invest the time, effort and be consistent to see results.

How to create an affiliate site that runs itself

Step 1 – Pick a niche

Start your first affiliate marketing venture with something you’re familiar with. You don’t want to make this too difficult for yourself so it’s best to stick with something you already have some knowledge on.

This could be something related to a passion of yours or a hobby.

The most important thing is picking a topic that you’re happy to research and write about!

Step 2 – Find a product

You can start looking for a product to promote by visiting some of the most popular affiliate networks like Clickbank or Amazon Associates.

I highly recommend testing any products for yourself before you start promoting them. This way you’ll get a really good feel for the product and know exactly what your customers can expect from it.

In terms of picking the right product, there are a few things you need to consider. Things like competition level, amount of commissions, product quality and market demand are all things you need to bear in mind before making that decision.

Step 3 – Niche research

The next thing you want to do is to perform some research into your niche. This is a great way for you to come up with content ideas for your website. Check out articles, forums and social media. Find out what people are talking about and what questions they’re asking.

Create a list of keywords you want to target with your niche affiliate site.

There are various keyword research tools you can use to do this. These keyword tools allow you to compare things like search volume, competition and keyword trends.

Step 4 – Setup your website

Creating a website can sound really daunting but its nowhere near as complex as it seems. You don’t need to know coding or anything like that to create your own website in this day and age.

The first step to creating your very first website is to pick a domain name. Some of the popular domain name registrars include Namecheap and Godaddy. These are companies that provide domain names for sale.

Once you purchase your domain name, you’ll need to get some good hosting. A good web hosting company such as WP Engine provide amazing customer support and offer good amount of disk space and super fast website speeds.

Step 5 – Create Amazing Content

Content is the cornerstone of your online business. Invest a good amount of time in creating awesome content that people will naturally want to share. Creating informative, valuable content helps you build that relationship with your visitors, which will help you increase your affiliate conversions.

Creating awesome content will also help you establish yourself as a trusted authority in your niche and improve your chances of getting quality backlinks from other websites that naturally choose to link to your resources.… Read the rest

Discover the Power of Affiliate Marketing

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The business world has changed, and so has the consumers. Today, keeping customers is more difficult than gaining new ones, and if you believe that your current customers aren’t looking for better companies looking to take their business elsewhere, you’re wrong. Most customers today are constantly looking to switch brands as soon as they make a purchase. This is the reason why affiliate marketing is so important for all companies to adopt in their marketing strategies.

Affiliate marketers have the power to connect with consumers in a way that corporations could never accomplish. How? Affiliate marketers have an audience of thousands of consumers that fit your ideal customer avatar and they’re able to publish unique content that their viewers love while influencing and converting them to customers.

Affiliate marketers use a variety of tools from Facebook pages, Twitter accounts, Pinterest boards etc. That reach people who may be interested in your product.  This is the reach that companies won’t have when it comes to internet marketing and affiliate marketers serve as the middle man to solve that problem.

Are affiliates right for your company?

Knowing Your Target Market

If you have a clear idea who your ideal customer is, and the target market that they’re in, then your affiliates will choose to promote your content if your demographics match who their usual audience is.

Understanding Commissions 

If you’re curious about affiliate marketing, you need to have a wide enough margin to provide affiliate commissions. Usually, companies with direct sales teams, wholesalers and retailers won’t be able to afford affiliate marketers.

Sometimes a full brand-building budget can be too large of a budget for you to afford, but you have enough funds to payed an experienced marketer. Affiliate marketing is a completely performance based marketing structure. If the affiliate makes sales, that’s the only time you will pay them. There is little to no risk at all when adopting affiliate marketing for your company and it could grow your business substantially.

Just because it’s not a textbook way of marketing in the past, today, many of the most successful businesses rely on affiliate marketing for a huge portion of their sales.

If you now know that affiliate marketing is the path you want to take, what are some things to look for when accepting their proposals?

Passive Income Potential

Affiliate marketing presents huge opportunities for businesses to build streams of passive income. Even for young aspiring entrepreneurs, this business model has a low barrier of entry and can be a fantastic first business to start, providing a gateway to financial freedom. As most people are already aware, we’re lucky enough to have access to a tremendous number of passive income ideas. With affiliate markeitng alone, there are plenty of ways you can generate passive income.

For more established businesses that bring in high-level affiliate to promote their offers. They can enjoy a consistent streams of revenue from the sales they make thanks to their affiliate partners.

What is Their Experience in Your Industry?

Ensuring that the affiliate has promoted brands and products that are also in your niche. A way to do this is by looking at their website and seeing who their audience is, what their content is about, and the level of expertise and knowledge they have on your industry.

Are They a Full-Time or Part-Time Affiliate?

Looking to see if they’re an affiliate part-time or if they built a career doing it. The reason you don’t want a part-time affiliate is because they probably haven’t mastered the in’s and outs of successful affiliate marketing and doesn’t have the resources to be effective and helpful to your business substantially. Looking for full-time professionals will probably land you some knowledgeable affiliates that know how to convert visitors to customers. These kinds of marketers will stick with you and work through any difficulties to achieve successful results.

Learn About the Reputation of the affiliate

Does the affiliate have a good reputation with the companies they work with? Don’t be scared to ask for some references and work samples and reach out to ask about their experiences and results. This can show a lot that their website may not.

Affiliate marketing is growing rapidly and a lot of companies are adopting this method of marketing to grow their businesses. When you fully understanding what an affiliate marketer does, who your exact audience is, and whether your company will respond well to affiliates, you can then pick amazing affiliates to partner up with. Sometimes an Internet middleman is all you need to get that boost in your business that you were looking for.

What other types of online businesses are there?

We are very lucky to have the internet at our fingertips in this day and age. All this information at the touch of a button. The internet has brought about many different types of businesses that you can start in a short space of time. Affiliate marketing is just one example, there are others such as freelancing, dropshipping and consulting.



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6 Content Writing Secrets Adopted from Professional Writers

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No matter what kind of content or business you’re creating, whether it’s guide’s, how-to’s, or stories; you can benefit from the tactics that professional writers use. This article is to help all content marketers produce a high amount of content, while ensuring the best quality. Professional writers are known to use these tips and tricks to make sure they always have something unique, high quality, and consistent to write about, and applying them can take your blog, or your affiliate marketing business to the next level.


Keep Busy Researching

The first step in having continuous ideas for your content marketing is filling all your time with research. Learning and researching not be limited to when you’re planning your content only. Your content will show significant growth if you’re constantly researching as ideas start popping in your head. As soon as you get ideas, start brainstorming and writing down ways that you could develop that idea for your content.


When you have ideas, it’s not always when you’re ready to sit down for five hours and write a meaty post, so planning and expanding your thoughts as ideas come to mind will make your writing process a lot easier.


So as you get an idea, what are the things you should be taking note of? These can be thinking of major points you’ll be making, jotting down some great resources on the topic, and taking note of every single thought on the topic. By constantly researching and recording everything you’re thinking about, you’ll have your outline done before you even sit down to write.

Find Your Voice

The second important tip in writing professionally is writing in your own unique voice and style. Your content should represent who you are and the unique personality that you have. Don’t try to copy someone else that’s successfully writing, create your own brand through your voice.


Style is a prized possession in writing, and it should be constantly evolving and developing. There is a simple process of finding your voice in writing if you don’t know what yours is, just yet. First, find 5 content writers that have a certain style that you enjoy reading, then select one piece of their content that represents each of them.  Pick your favorite piece of writing and take note of their introduction sentence, formatting, structure, how the ideas are developed, how they end the articles, and how they made a call to action.


The next step in finding your voice is writing an article for your own brand in the same way your favorite writer did, then write another one in the same format but slightly changing something that will make it sound more that you. After you continue to do this with many articles, continue changing one aspect of the article to make it sound more like you.


Soon, you’ll have your own writing style that’ll represent your voice, inspired by your favorite writers.

Have One Purpose

When writing your articles professionally, only talk about one thing. The first thing you want to think about when producing content is outlining what the point is. A few issues content writers will make is either not giving enough detail, or giving too much detail for the space used.


Despite the length you want your article to be,  it should only be as detailed as the length allows. A short article should provide a high-level discussion of the general topic, or in-depth coverage on one aspect of the topic. In longer articles, you should aim for the space to be filled with lots of detail. The way you choose the length is by understanding what your readers want and provide the length that can fulfill their desires, as well as lengths that will trigger engagement.


Find A Unique Angle

Next step in writing like a professional is finding a unique way to write on the topic. You may be covering a trending topic that hundreds of other articles have covered. That’s fine. Although, the point isn’t to repeat what everyone is saying, but to add value to the conversation. Try looking for new perspective and a fresh way to give readers information they haven’t come across before.

Keep it Real

Don’t lie. Lying to make your content more hype will not help you gain trust from your readers. Obviously. Being hyped in your content won’t get your readers excited about your brand, but make them feel like they’re being manipulated.


Keep the goal of purley adding value to people’s lives and tone down the unnecessary tone and lies. When you’re giving extremely valuable and simple content, your readers will be satisfied and entertained.


Edit. Edit. Edit.

Great writing is never produced by the first draft. The first draft is a great way to lay out all the things you would like to say, but it’s most of the time, badly written. When you’re writing, get all your ideas down, write fast to keep up with your mind’s new ideas, and then edit to worry about all small things. Editing shouldn’t be done after one round. For your best work, go through your article several times and continue to make improvements until it’s reached its highest potential.  

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How To Leverage Content Marketing To Create A Wildly Profitable Affiliate Site

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Building a powerful website is no walk in the park, and building a powerful website that makes you tons of affiliate sales, is even more difficult. In this post, I am going to share how to build a powerful niche blog and how to become wildly successful from it by building relationships with your viewers. I love this particular topic because it’s something that anyone is capable of doing. I appreciate any business model that a person from any walk of life can transform into something that can change their life. 

Affiliate marketing gives us the ability to generate an income by promoting other companies’ products. Here are couple of great resources if you’re completely new to this online business model:

Learn Affiliate Marketing From Scratch – Bengu Marketing

A List Of The Best Affiliate Programs – Bengu Marketing

5 Tips To Make Your Affiliate Site a Success – Moreniche

The benefits of content marketing are not only the loyalty, sales, and brand awareness that are possible, but also the ability to transform people’s lives with the genuine information you’re putting out there. When a person is interested in making income online, the most fulfilling way is by giving value to people and recommending the best products and services that you believe will suit their needs.

What are some of the business objectives achieved through content marketing?

  1. Lead generation
  2. List of email subscribers
  3. Sales
  4. Brand awareness
  5. Authority
  6. Loyalty
  7. Wide targeting in your niche

The reason content marketing can achieve all these things is because people connect with presentable and quality content.

How do you become a trusted authority?

To become a trusted authority, the content you write should be solving the same problems as the brands you’re recommending do. How does this make sense, you ask? Providing free value is marketing 101 and should always be applied. When you’re an authority in your niche, giving all that knowledge to your readers will tell them that the products you’re recommending are not only valuable, but recommended by the most knowledge person in the industry. When you’re publishing helpful content regularly, your audience will come to you for the best products and services that they’re looking for and take your recommendations seriously.

When a visitor comes to your website to answer their question and see all the detail and solutions you’ve written for free, the affiliate link you provide will be a direct reflection of the trust you created for yourself. This trust will be the factor that results in them buying from the brand you recommended.

To ensure that your recommendations are as congruent with the great content you’re publishing is by being a customer and believer in everything you sell.

The next tip on how to build relationships so people will trust your recommendations is by only including the best of the best. If every article includes endless links to products that aren’t even related to your niche, just because you want the sale, people will notice. The free value that you’re providing should heavily outweigh the sales you’re trying to receive. It’ll pay off. It may seem like a losing battle at first following these methods, and it does take time to build relationships. But Google is catching on to the get rich quick versions of affiliate marketing and these methods are the ones that will last and be rewarded by Google in the end. Read the rest

The Steps to Build a Successful Foundation for Your Blog Launch

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I think we’ve done enough convincing that blogging for businesses, work. We know it does and we see the results in action every single day. But some are still a little uneasy about starting a blog and unsure of the steps to build a successful one.

Blogging is a crucial part of inbound marketing because your company can become a reliable source in the industry, attract new visitors to your website, and also builds SEO juice. If you still aren’t convinced that blogging is for you, keep in mind that B2B marketers who have a blog will attract 67% more leads than companies who don’t, and companies that have prioritized blogging are 13 times more likely to experience a positive return on investment.

While blogs only real cost is time, it’s still a huge commitment. A blog takes planning, resources and effort to provide enough value for an ROI.

The first step in launching a successful blog is identifying your target prospect.

Building the foundation for your blog is the most important thing you can do for your business, and that is understanding the customers you’re targeting. To write successfully you need to understand your prospect’s pain points and be the resource that is the solution to all their problems. In this case, your content will be the answer to their questions and concerns.

The first step in achieving this is by creating a fictional character that would be the ideal customer. This helps you understand your customers better and help you tailor your content to their specific needs.

The kind of information you need to collect in order to understand your buyer’s and all of their needs, is by following this persona template:

  • Interview customer: This can be over the phone, in person, or over email. This interview is to help you discover what they like about your product or service, what their pain points are, and what kind of topics would help solve their problems.
  • Interview your employees: Your employees are in contact with your customers and are a great source to tell you about who your customers are and what they’re looking for.
  • Gain important personal information: A simple way of doing this is by asking additional information in the forms they fill out on your website. Asking simple questions that can increase the understanding of your customers will give you insight on what your content should be about, and what kind of person it’ll be aimed at.

Once you have an understanding of who your target audience is, you can start coming up with content ideas for your blog.


You know who you’re writing for, now the next step is finding content that your audience needs.

The way to do this is by starting off with content that stays relevant for years. There are topics that will remain interesting to your customers no matter the date or changes in the industry, and you should start with those.

By doing general topics that are timeless, it’ll help you rank for the main keywords in your industry that are most popular.Targeting fads in your industry will usually only be searched for a small amount of time and won’t rank in the future. You can figure out timeless content by targeting all of your customers pain points, coming up with one main topic and creating content around those main keywords, and making it helpful to their needs. For example, “do’s and don’ts of…”

The next step in your blog foundation is creating a content strategy

The past few steps were about the organization of your blog, but now let’s focus on the strategy for your blog. So prior to launching your blog you need to create an internal strategy for both long term and short term. This has to do with frequency of blogs, what kind of content you’ll be providing, and traffic goals resulting from your launch.

Deciding how often you want to publish blogs has to do with how much time and effort your content marketing team is willing to put into it. But the simple rule of thumb is, the more your blog, the more traffic you’ll receive. Most companies starting off will publish one blog a day, or a few times a week. That’s a pretty decent place to start.

When it comes to planning what kind of content you want to post, it can be a big variation. You can write bulleted posts, ebooks, videos, numerical lists, how to’s, etc. Making your blog diversified will keep your audience entertained and it’ll also give your company insight to what kind of content your audience responds best to.

Deciding what your goals are for when you launch your blog is important for growing your content marketing and keeping track of your blog’s metrics. Creating goals for your blogs doesn’t just mean how much you want to make off it, but the tactics you’ll be doing to make sure that you reach those goals.
These are the steps in creating a powerful foundation and guaranteeing that you have a successful blog launch. People are discovering how valuable blogs can be for a company, and this is how you make content marketing an asset for your business. Read the rest

How to Build A Loving Relationship With Writing Content Again

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If you’ve ever said that you’re so sick of writing and you’re close to throwing your computer out of the window, you aren’t alone.

Whether you’re an affiliate marketer, copywriter or content creator, maybe even all three, writing can be really tough sometimes. Starting a business from scratch is really tough. Especially because most people have low startup capital, so a lot of the menial grunt work has to be completed by yours truly!

After a while, content marketing can get pretty exhausting. All you want to do is give up. Writers can go through lots of different things that grow their hatred towards writing. Some get bored with what they’re writing about and some can’t come up with new content.

No matter what your reasoning behind your writer’s block, there is a way to be in love with writing again. Here are a few tips to get your writing groove back.

Take a break from writing

If you’re feeling worn out from all the writing you’ve been doing, sometimes some space between you two can help your relationship. Sometimes this can mean just short breaks in your day or even a few days off from the writing aspect of your work.

When you take a break from writing, it can give your brain some room to recharge and if you are dedicated to writing, you’ll be excited to get back to it not too long after. Don’t worry about slacking or losing momentum, it’ll come back even stronger when you have that time away to actually be excited about writing like you used to.

If you have a goal of publishing three blogs per day and you don’t want to take your goal off track, trust me, it’s fine. Taking a break and coming back with amazing content is better than pushing through and publishing low-quality work that won’t represent your brand anyway.

Express your emotional negativity towards writing… by writing

What I mean by this is take five minutes to write about your emotions about writing and put it all out there.  When you ignore your emotion in any aspect of life, your negativity will build up, and you’ll never get over that negativity. When you express your feelings, you’ll soon get over it and find your love soon after.

Today, people around us always want to ignore negative emotions by being distracted, for example. There is a misconception that you shouldn’t complain or let your negative emotions out because they’ll get worse. False. You need to take a break and reflect and understand your feelings. (Feel free to apply this to any aspect of your life).

Change the environment that you write in

The environment you write in does influence your writing abilities. If you’re feeling no creative sparks or inspiration, simply change your environment. If you’re inside, try going outside. If you work from home, try being at a coffee shop and creating content.

Sometimes changing your environment can be that push that gets you excited about writing again and attracts some new ideas to your mind.


When you start having negative feelings about writing, your brain might be stuck. It’s stuck on focusing only on the hatred of writing. How do you solve this? By doing absolutely nothing.

By just relaxing and not thinking about anything, it’ll allow your brain to process all your thought and emotions that can help deeper thinking and promote new ideas.

Once you’ve taken all these simple steps to rekindle your relationship with writing, you’ll be right back to your honeymoon stage that you were at a few years back. Love is something you can’t force so take the steps to work on yourself and your love will grow.

So take a step back, relax, change your environment, and understand yourself and great things will happen for your content. Read the rest

How to Train Your Mind To Write Short and Sweet

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Every time a content marketer writes, the goal should be that the sentences in your content are easy to absorb. When you aren’t focusing on your content being easy to read, your audience may have to reread sentences, or even stagger over your article. Some writers will get carried away with fancy wording or punctuation, but try to avoid that kind of hype. Your audience doesn’t care about that and they’re there to learn from you, which should be a simple process. That’s why we should all aim for short and sweet material.

Planning your message should be to the point without saying anything unnecessary while including everything that you need to get the message across clearly using as few words as possible. When it comes to reader engagement in content marketing or even professional writing, the writer should understand two things – coherence comprehension.

To create brief and effective writing, isn’t always the most simple of tasks for some. Take me for example. Coming out of college and writing hundreds of research papers and analysis’ would create a habit of complex and complicated sentences. So becoming a content marketer forced me to learn that skill (and it is a skill that needs to be learned).

If you have some difficulty making brief sentences that don’t have much fat on them, you can start learning today with these exercises

By training yourself to write brief content you’ll have the ability to take control of your writing and make them as power as possible, as well as giving you the awareness when your sentences are too lengthy.

Well, let’s start the activities that will make your sentences more effective and brief:

Leverage Twitter

Twitter is restricted to 140 characters per tweet which force you to put everything you need to say, in that short space. and helps you choose your wording carefully to make it easy to understand with your full point being explained.  

Twitter can be a great training tool for writers. Yes, you could fit more information in your sentences if you made them longer but that isn’t the point. The point is to make your sentences have the least amount of words as possible.

Freewrite For Two Minutes Without Stopping

The only rule is to not stop until the timer hits two minutes and don’t slow down. Any misspelled words or unprofessional writing is fine in this exercise. You can write about anything as long as it’s a full thought. A story, your view on a topic, anything will be great for this. After you’re done writing for two minutes straight, check your word count and try to rewrite the same message with only half the words.

Once you reread it, you’ll realize a lot of the bad habits you have and you’ll be aware of in future articles. A few of the things we notice are trying to use adverbs or words that are too complex and unnecessary. Your habits will reveal themselves when you do this exercise a few times.

Simplify Other Website’s Content

Check out some websites with the top ranked content in your industry, and simplify it. Let’s say you’re looking at or, they’re already brief, to the point, and professional. This is perfect for improving your writing skills because you’re taking a piece of content that is already amazing, and trying to make it even better. This will force you to notice the smallest of flaws in writing and ensure you’re making sentences as brief as they can possibly be.

Describe An Unfamiliar Concept And Condense It To 100 Words Or Less

This exercise is simple to understand but not too easy to do. This is an exercise where you pick a topic you don’t have knowledge in and fully describe it in 100 words or less. This pushes your mind by taking something you know nothing about and condensing the how’s, where’s and why’s of the subject to fit in a short amount of words.
These are just a few of the many exercises that you can easily do that will help improve your writing skills. So if you find that you need to create better content, these exercises will push your mind to make your writing sharp for upcoming content marketing. Start testing yourself today, create amazing content, hustle hard to promote it, i’ll be surprised if your business revenue doesn’t skyrocket.

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How To Be Seen Online

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If you knew how hard blogging was going to be before you started would you have started in the first place?

You’ve spent countless hours typing away at that keyboard, creating social media accounts and even reaching out to people. But nothing. No retweets, Facebook shares, backlinks. Is there much point?

I don’t really know how else to put this to you but its more than likely that your content sucks.

You aren’t suffering alone.

Every single blog starts out like this. Some blogs quickly grow out of it and build up a loyal following but others just stagnate. They can’t get out of no mans land. It almost like walking through the desert, hoping and praying you’ll find a town or some form of life, but nothing.

Lets start with some content marketing fundamentals:

Be Useful

Yes, its true that the controversial show offs get a lot of traffic but wouldn’t you rather be known for providing value and actually being useful than just being a clickbait bitch?

There are millions of blogs out there and not a lot of them are useful. Too many people are writing recycled blog posts and not actually doing research themselves.

You can start things off by helping people that know less than you. You really don’t have to be the expert that has spent thousands of hours studying a particular topic. You can teach people that know less than you.

It may seem like you’re producing dumbed-down basic content, but this stuff will be really useful to people out there who are completely new to your topic.

Build Relationships

build relationships

Once you’ve have a solid hub of useful content, its time for you to put yourself out there. Take the time to research your niche figure out the people that you most want to connect with. These sites should have the type of audience that you want on your blog.

Now you need to make the effort with these authorities in your niche. Share their content on social media sites, comment on their blogs, you can even send them an email just to say hello!

It’s important for you to get your picture on Gravatar so people can put a name to a face and recognise you in different places.

Be Patient

Blogging isn’t an overnight thing. It takes time to build a following and to get your website out there. When it comes to things like rankings organically in Google, be prepared to wait. You’ve got to put in the work, put your head down for a few months and come up with some insanely amazing content. Monster guides that cover every possible nook and cranny of a particular topic, for example.

Every successful content marketer started out with zero visitors. Well actually, one visitor, him/herself! How much you go beyond this depends on your level of execution and your discipline.

Be Funny (If You Can)

If you can pull of humour online. You absolutely need to take advantage of that. People love this. You can’t afford to take yourself too seriously.

Put your own unique spin on things and convey your personality in your blog, this is literally your brand. your USP. It’s what separates you from the the rest of the crew.

Even if you’re the most boring person in the world. Make fun of yourself for that!

Find Out What Scares You

If you’re blogging and you can’t capture your readers attention, your content is probably boring.

No child is boring, crazy, annoying and headache-inducing but definitely not boring. We aren’t boring by nature!

Something made you boring. Something happened to your in the past that has had this negative effect on you. Maybe you were told off for stepping out of line or someone picked on you for being you. So you decided to protect yourself by never allowing yourself to step outside that comfort zone again.

You got punished for being interesting and amazing. If Oprah never found the strength to tell her story of overcoming torturous adversity, she wouldn’t have been anywhere near as successful as she if now.

Open yourself up to you. Don’t suppress anything. Allow yourself to become your strongest version. Doing this is the hardest thing you’ll ever do but it needs to be done in order to like an amazing life so you may as well get started now.

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The Anatomy Of Content Marketing

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Content marketing was all the rage in 2016. Companies all over the world invested heavily in blogging and creating linkable assets for their business.

I truly believe that content marketing is one of the best ways to market products and services because it provides overwhelming value.

The amount of things we can get for free nowadays is pretty amazing. We have the luxury of being offered insane amounts of free content. Some of the ebooks and white papers we have access to could be full on books in their own right.

This infographic from ContentPlus is an interesting one that explores the anatomy of content marketing, providing some unique insights into this awesome marketing strategy.

Some interesting insights explored:

Increased Visibility

  • Blogs on infographic sites increased the amount of visitors by 55% overall.
  • Companies that have blogs get up to 97% more inbound links compared to others. An insane number!
  • A significant chunk of marketers say that blogs are the most valuable content type when it comes to marketing.

Reaching a Wider Audience

Blogs make Google crawl your sites more deeply. They give websites up to 434% more indexed pages and 97% more indexed links. Blogging is an awesome way to get more eyeballs on your website.

Word Of Mouth Marketing

Interestingly, the main factor in up to 50% of buying decisions is word of mouth. This is a powerful form of social proof that has proven effective time and time again.

Social Media

It was found that compelling content made social media campaigns more successful. 75% of marketers agree that compelling content is a contributing factor in closing sales in their business.


Content marketing should be seen as the backbone of all marketing strategies for companies and individuals all over the world. It is a fantastic way for you to connect with your audience, provide value and build a list of subscribers.

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How To Open Your Blog Post With a Bang

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Most people know that the most essential part of your blog post is your title. The second most important part of your blog post is the opening 50 words or so. It’s the part that captives people and reels them in. The is one of the fundamentals of content marketing.

There’s no point taking the time to write a killer headline when the first paragraph if your copy sucks ass. Killer headlines and captivating copy make up the fundamental anatomy of content marketing.

Here are five very quick ways you can start your blog that will captivate your reader:

Ask Your Readers a Question

Starting your blog with a question is a rhetorical device that inspires curiosity and gets the person thinking. Getting your prospect to think about your content means they’re engaging with it, which is an awesome thing.

Share An Interesting Story

Sharing an anecdote is a great way to engage your audience and make your content more relatable. You can also share things like quotes from well-known people to nail down your point.

Create a Mental Image

Creating a mental image in your readers mind is a very powerful thing you can do as a reader. It’s one of the most valuable things you can do to get them to engage with your content. You can use words like “imagine” or “picture this” to trigger mental imaging in your readers mind.

Similes & Metaphors

Utilising things like similes and metaphors and some of the most powerful ways to effectively convey a story. It’s also a good method to draw the person in and provoke mental images that enable your readers to tell their own story through their imagination.

Using Shocking Stats

Starting off with shocking stats is always a good way to draw your readers into your content. People love interesting data, especially when it is factual information that is quite startling. Just make sure that your stats are relevant to your content, otherwise it just won’t make sense.

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